Clean Creatives

Clean Creatives is a project as a part of Fossil Free Media with a mission to ban fossil fuel ads. I joined them at the 2022 Cannes Lions International Festival of Creativity to perform climate activism, event marketing, and create social media content.

We achieved great success and made a lasting mark on the South of France.

Results:

• Over 2.5 million organic social media views.
• 350 agencies, 25 clients, and 1119 individuals signing their fossil-free pledge.
• Record levels of website traffic.
• The most viewed Instagram content from the entire festival.
• The second most viewed TikTok content from the entire festival, behind only TikTok themselves.
• Articles covering our work in 5 publications such as Ad Age, Campaign, and Forbes.
• Ideating, executing, and capturing in-person activations ranging from our Climate Change mirror to our Show Us Where You Stand banner.
• Hundreds of conversations with the world’s best marketers, influencing real change within their organizations and prioritizing a focus on sustainability.

Since this campaign, I have assisted Clean Creatives in content creation for their TikTok and Instagram channels.