What Have I Done For Golin?
As an associate at GOLIN NY, I have greatly refined my digital and social marketing, advertising, and public relations skills. Responsibilities include community management, influencer outreach, metrics tracking, and content calendar creation. I have created original copy for all major social media platforms, monitored proactive opportunities to retain brand cultural relevancy, and assisted with crisis management.
Through our Bridge Team, I have been able to expand my creative thinking and directly contribute to incredible PR campaigns including the Mountain Dew cookbook, World Nutella Day, and live virtual events, cooking classes, and chocolate and wine tastings. Accounts I have worked on include Nutella, Ferrero Rocher, Pepsi Dig In, Kinder Joy, Kinder Bueno, Mountain Dew, Crunch, Butterfinger, Southern Comfort, Paddy’s Whiskey, WaterWipes, Ship Dating App, and more.