How do you distinguish your dating app from the rest? You center it around a key feature the rest are all missing: letting your friends and family swipe for you.
Let’s be honest, you’re going to them anyways to get dating advice and to see if they like your partner. You value the opinions of your close friends and familiar a lot, sometimes even more than your own. So why not save everyone time and have them help you out from the start!
Betches, the hip and hilarious media/news company with 7.5 million followers on Instagram, came to this realization, and the Ship Dating App was born.
What I Did
- Twitter copywriting.
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