New Orleans-based visionary Martin Wilkes Heron decided to make alcohol taste better by adding honey, fruit, and spices to bourbon whiskey in 1874. Thus, SoCo was born (well, at the time it was called Cuffs and Buttons) and patented 15 years later.
In 1900, the whiskey won gold for Fine Taste and Excellent Quality at the Paris World Exposition, and stood atop the podium again in 1904, this time in St. Louis at the World’s Fair.
Fast forward to 2016, and the Southern Comfort brand was sold to the Sazerac company. Jump ahead a little further to 2020, and I became the community and social media content manager.
Yes, the recipe is a 140-year-old secret. But the marketing strategy is not!
What I Did
- Community management on Instagram, Facebook, and Twitter.
- Copywriting across social media platforms on planned content and real-time engagements.
- Content calendar planning and creation.
- Social listening on Tweetdeck, Hootsuite, and TalkWalker.
- The Bridge: forming a cultural connection between the world and our brand.
- Pitching media and journalists to cover our activations.
- Event planning and delivery from start to finish.
- Social media marketing, planning, and strategy.
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