Creative Collaborations

Working together with impact-driven organizations on events and unique in-person activations.

Clean Creatives in Cannes

Clean Creatives is a project from Fossil Free Media with a mission to end fossil fuel advertisements. I joined them at the 2022 and 2023 Cannes Lions International Festival of Creativity to perform climate activism, create social media content, and speak in the festival’s largest-ever climate summit.

We left a lasting mark on the south of France:

  • Over 2.5 million organic social media views, including the most viewed Instagram content from the entire festival and the second most viewed TikTok content from the entire festival (behind only TikTok themselves).

  • Record levels of website traffic gaining 350 agencies, 25 clients, and 1119 individuals signing their fossil-free pledge.

  • Articles covering our work in 5 publications - Forbes, Ad Age, Campaign, Ad Week, and The Drum.

  • Unique and impactful in-person activations ranging from our Climate Change mirror to our Show Us Where You Stand banner.

  • Hundreds of conversations with the world’s best marketers, influencing real change within their organizations and prioritizing a focus on sustainability.

SXSW with Ben & Jerry’s and Clean Creatives

We launched the first custom-wrapped, greenwashed-themed ice cream truck at SXSW 2023 in Austin, Texas with custom Ben & Jerry’s flavors including Chevron’s Climate Catastrophe Crunch and Shell’s Half Baked Net Zero Plan.

By handing out 1,891 free scoops of ice cream, we spread the mission of Clean Creatives and gained hundreds of new allies and pledge signers agreeing to never accept fossil fuel clients. Our efforts were rewarded with a finalist slot for an Event & Experiential Shorty Impact Award.

Marketplace of the Future

During New York Climate Week, I teamed up with the Marketplace of the Future for an art display. I took the “best story” of each month that I had covered on social media, reached out to eight different climate-focused artists, and together we created a series of giant posters to display in the hallway of the event.

The posters included each artist’s beautiful interpretation of the story, as well as a QR code that brought scanners to an article explaining what the good story is, and how we can get involved to keep the good going.